Токен

В таргетированной рекламе (Google AdWords,  ЯндексDirect) это называется UTM-метки, метки-идентификаторы рекламной компании

PropellerAds:

     {bannerid} - Banner creative ID
     {campaignid} - Campaign ID
     {zoneid} - Zone placement ID

PopCash:

PropellerAds:

     {bannerid} - Banner creative ID
     {campaignid} - Campaign ID
     {zoneid} - Zone placement ID

PopCash:

  1.[clickid] - The unique ID used for conversion tracking
  2.[siteid] - Publisher's website id (this is the one you need to track the site-ids)
  3.[category] - Category name (Movies, Streaming, Downloads and so on...)
  4.[cc] - Country Code (2 letter country code like US, FR, DE, IT)
  5.[operatingsystem] - Operating System (Windows, Linux, Android and so on...)
  6.[campaignid] - Campaign ID in our system
  7.[bid] - Visit cost ( Will be the Bid value)
  8.[connection] - Connection type
  9.[device] - Devices type name
  10.[browser] - Browser type name
  11.[carrier] - Carrier name (if it's a carrier visit)

 
Popads:

    [BID] - Price of the impression
    [BROWSERID] - ID of the visitor browser
    [BROWSERNAME] - Name of the visitor browser
    [CAMPAIGNID] - ID of the campaign
    [CAMPAIGNNAME] - Campaign name
    [CATEGORYID] - ID of the category website target
    [CATEGORYNAME] - Category name of website target
    [COUNTRY] - Country of the visitor
    [DEVICEID] - ID of the visitor device
    [DEVICENAME] - Device name of the visitor
    [FORMFACTORID] - ID of the form factor
    [FORMFACTORNAME] - Form factor name
    [IMPRESSIONID] - Unique ID of the ad impression
    [ISPID] - ID of the ISP of visitor
    [ISPNAME] - Name of the ISP of visitor
    [OSID] - Id of the operating system of visitor
    [OSNAME] - Operating system of visitor
    [QUALITY] - Quality score of the website which triggered the ad impression
    [SCREENRESOLUTION] - Detected screen resolution of the visitor
    [WEBSITEID] - ID of the website that triggered the ad

 
Plugrush:

    {$ad_id} - Unique ID of the ad
    {$ad_ref} - Internal ad reference (PlugTraffic only)
    {$campaign_id} - Unique ID of the campaign
    {$category} - Category of the traffic source/website
    {$cc} - Country code
    {$domain} - Domain of the traffic source/website
    {$id} - Unique ID of the traffic source/website
    {$mobile_os} - Operating system of the visitor
    {$trafficsource} - Type of traffic source (blog,tgp,tube, etc.)

 
Clickadu:

     {zoneid} - Zone placement ID

 
ExoClick:

     {campaign_id} - Unique ID of the campaign
     {category_id} - Category ID
     {conversions_tracking} - Unique ID of the click/impression
     {cost} - Cost of the click/impression
     {country} - Country code of the visitor
     {format} - Format
     {site_id} - ID of the site that displayed the ad
     {src_hostname} - Name of the source domain
     {time} - Timesamp of the visit
     {variation_id} - Variation ID of the creative or landing page
     {zone_id} - Zone ID of the ad

 
Redirect.com:

     #SOURCE# Traffic Source ID
     #SUBSOURCE# Traffic Sub Source ID
     #COUNTRY# ISO-3166 Country Code
     #COUNTRY_NAME# Country Name
     #REGION# ISO-3166-2 Region Code
     #REGION_NAME# Region Name
     #CITY# City
     #POSTALCODE# Postal Code
     #ISP# Internet Service Provider

 
Hilltopads:

     {{zoneid}} - Zone placement ID

 
ZeroPark:

    {campaign_id} - Campaign ID
    {campaign_name} - Campaign name
     {cid} - Unique ID of the click/impression
     {geo} - Country code of visitor
    {keyword} - Bidded keyword
    {long_campaign_id} - Sends UUID campaign ID
    {match} - Sends the bidded keyword of the visit (keyword campaigns only)
    {target} - Sends the target id
    {target_url} - Target URL (popup campaigns only)
    {traffic_type} - Traffic type (popup or doamin)
    {visitor_type} - Visitor type (adult or non-adult)

 
 wwwpromoter:

    %subid%: Sub ID (including any partner Sub IDs)
    %publisherid%: Publisher ID
    %creativeid%: The ID belonging to this advertisement
    %campaignid%: The ID belonging to this campaign
    %advertiserid%: The ID belonging to this advertiser
    %countrycode%: The country code of the user as determined by our systems
    %browser%: The browser the user is using as determined by our systems
    %devicetype%: The device type of the user as determined by our systems
    %opsys%: The operating system of the user as determined by our systems
    %campaign_rate_cpm%: The effective CPM for the campaign
    %campaign_rate_cpv%: The effective CPV for the particular impression
    %random%: A random number (useful for sites which require cache busting)
    %timestamp%: A UNIX timestamp (seconds since January 1, 1970)
    %asn%: The ISP's ASN number (useful for targeting by ISP)
    %ipaddress%: The IP address of the user
    %useragent%: The raw user-agent string of the user

 
Adsterra:

     ##PUBLISHER_ID## - PUBLISHER_ID
     ##ZONE_ID## - ZONE_ID
     ##PLACEMENT_ID## - PLACEMENT_ID

 
DNTX:

     [carrier] - Carrier code of the visitor
     [country] - Country code of the visitor
     [cpc] - Cost per click (CPC)
     [match] - Keywords or category match
     [mob_pf] - Mobile platform
     [sourceid] - Unique ID of a single domain or source

 
PopMyAds:

     [SITEID] - Site ID.

 
Adcash:

     [campaign] - Unique ID of the campaign
     [clickid] - Unique ID of the click/impression
     [country] - ID of the visitor
     [lang] - Language of the visitor browser
     [time] - Time in seconds (cache buster)
     [zone] - Site ID of the target that sent the visitor